Profiles - Too many abandoned/dead profiles and too many people just lurking. It is well documented that 30% of people on personal websites never have gone a date.
And the problem isn't really just a problem with online dating—it's a problem that extrudes from online markets in general: They lack sufficient friction, and paradoxically this is not a good thing.
A frictionless market is one that puts together buyer and seller without transaction costs.
In the real world there is no such thing as a frictionless market, but some markets have more friction than others.
The first prominent online dating site was Match.com, which launched in 1995.
e Harmony started in 2000, Ok Cupid in 2004, and more recently, a wave of mobile people-swiping apps, like Tinder and Hinge, have become wildly popular.
Making it very hard for the initiator to send a meaningful email .